Mobile devices are the most widely used internet devices and their popularity is growing significantly.
So, make sure you optimize your webpages for mobile devices. Because by 2025, 75% of the world population are expected to use just their smartphones to access the internet.
It’s easy for people to browse the internet from their mobile devices. Don’t you feel today that everyone is glued to their smartphone?
This is great for your brand, because our love for mobile devices makes it easy for your existing and prospective customers to access your site.
According to Statista, over 50% of the global web traffic comes from mobile devices. This percentage is even higher in some countries. For instance, over 65% of web traffic in Asia comes from mobile devices.
Therefore, if you haven’t optimized your content and your website entirely, you’re losing a lot of traffic.
These days, search engines want to serve mobile users with mobile-responsive web pages. So, optimizing your site and content for mobile devices is a must if you want to generate more traffic and boost your conversions.
Five Tips for Making Your Web Pages Mobile-Friendly
- Use a Responsive Theme
If you’re looking for a quick fix, consider changing your theme entirely.
If you own an established site, this is perhaps not the best option. But if your site is a low traffic site or you’re just starting out, then installing a brand-new theme is a viable option.
And if you’re using WordPress, changing your theme is easy.
Go to your WordPress dashboard and under “appearance” click on “themes” and then click on “install themes.”
Select “responsive” and hit “search.” This will bring up all the responsive WordPress themes. Choose one that’s suitable for your site and install it.
Double-check to make sure your new theme looks great on all devices and follow the tips below to make sure everything is up to standard.
- Simplify Your Menus
Usually, mobile screens are smaller than desktop or laptop screens. Remember this when designing your menu options.
Avoid having a more extensive menu with many options because this complicates things on a smaller screen.
It’s annoying when visitors have to scroll or zoom in and out to see all the navigation options. So make sure everything is concise and fits on one screen.
For many sites, the typical sidebar is useless on mobile devices. It’s pushed down to the bottom of the page, and no one uses it.
So, try creating a fancy sidebar like Google did, or consider removing it altogether for mobile users.
- Keep Forms as Concise as Possible
How many forms does your website have? Too many? If you’re asking your web visitors for too much information; this approach is ineffective.
So, adjust your design to keep your forms short. Remember that when someone is filling out a form on their mobile device, sometimes it’s hard to type and navigate on a smaller screen.
Analyze your forms and determine if you need every line.
For example, if you want prospects to subscribe to your email list, asking for their home address and phone number isn’t useful. And forms designed to convert visitors into buyers shouldn’t ask what their favorite color is. Here, you only need to get their billing and shipping information.
Don’t forget that a long and complicated checkout process is one of the top reasons prospects abandon their carts.
If you’re looking to reduce shopping cart abandonment rates for mobile users, you must change the design of your mobile website forms.
- Remove Pop-Ups
Remove pop-ups from your mobile website. Many customers hate pop-ups as they’re annoying and they hamper the user experience.
Pop-ups on a mobile device are a particular nuisance because it’s difficult to close them. Remember, people use their thumbs to navigate on small screens. And the “X” button to close the pop-up is too small on a mobile device, which makes it hard for the user to close the window.
Also, the user is likely to click an ad accidentally while trying to close the pop-up. And they’ll get redirected to a new landing page, which ruins their experience.
To make your web pages and website mobile-friendly, you need to remove these pop-ups altogether. Or, you can come up with other creative ways to promote whatever the pop-up is advertising.
If you still opt to keep pop-ups in your mobile site, test to make sure it doesn’t hinder the user’s experience. And be very careful because many cheap pop-up tools and plugins look great on a larger screen but they completely ruin the user experience on mobile devices.
Alternatively, instead of completely removing the pop-up on your mobile site you can try these things:
- Simplify them. One option is to make your forms as simple as possible to fill out and make it easy to close them.
- Only use pop-ups when a visitor clicks. This is a fantastic solution. The idea is not to use pop-ups that come up after someone spends a certain amount of time on your web pages. Instead, offer your visitor a lead magnet and ask them to click a link to get it. Then, the pop-up will appear to collect their information. Internet users are more receptive to this kind of pop-up because they’re the ones who asked for them.
- Prioritize Speed
No matter what changes you make on your site, it’s very important to keep speed in mind.
This is because 53% of internet users abandon a mobile site that takes more than 3 seconds to load.
Simplifying your design is the best way to make sure your site loads quickly. Also, you can reduce your loading time by removing unnecessary heavy images and flashing lights. Remember, simple sites load quickly and they have higher conversions.