In a world where consumers are constantly connected, interactive video is becoming the newest way to engage them. Interactive video provides an opportunity for marketers to tell their brand’s story in a way that makes it more personal and authentic. Interactive video also gives brands the chance to provide viewers with new experiences or content they can’t get anywhere else, which creates an even higher level of engagement. Interactive videos have been proven effective in engaging audiences; 70% of marketers say interactive video engages audiences well or very well, and 68% of marketers believe it will continue to become more important as time goes on. We break down what this type of media is so you can understand how you can use it in your own marketing efforts!
Interactive videos are video clips that utilize certain technologies, such as clickable calls to action or links in the description. Interactive videos allow marketers to drive users through their content so they can get viewers to do something like visit a website or complete an offer. Interactive video also gives brands more opportunities for consumer engagement; if you’re interested in seeing one example of how this works, check out our article on Cinema8 and its use of interactive video advertising!
Interactive videos give consumers engaging content which creates higher levels of brand loyalty when done right. It is important that your messages remain concise and professional when using these types of media because it makes them easier for audiences to digest quickly without losing interest in what your brand has to say. Interactive video can be very beneficial for brands looking to experiment with mobile marketing.
Interactive videos are also both searchable and easily shareable, which means they can reach users through more platforms than traditional video media is able to. Interactive video content needs to be engaging in order to keep viewers interested; you only have a few seconds before people stop watching your clips, so make sure you’re offering something that keeps them engaged! Interactive videos give marketers the opportunity to create personalized messaging as well as increase conversions.
They allow consumers who watch interactive ads or other types of interactive content access different offers depending on their interests and engagements within the brand’s site – this makes it easy for people who may not otherwise take action online an easy way into purchasing your brands products or services. Interactive video is a great way to build brand awareness and increase conversions through your digital marketing efforts because it gives consumers engaging content which creates higher levels of brand loyalty when done right.
