Nowadays you will be hearing about Digital Marketing everywhere and you will also want to know what is Digital Marketing? Today, in this post I will try to answer all those questions in simple language so that you can understand easily.
In Simple Language?
Through this, we use websites such as Website, Mobile App, Search Engine Social Media, & Email for the promotion of our services and products. Digital marketing is based on the tools used by the Internet.
In this, we can reach advertisements for our services and products directly to the targeted customer even at the same time, which was not possible in traditional marketing. For example, if we advertise in a newsletter, it does not know the reach of an unreached customer whereas, in digital marketing, YouTube videos can be viewed and easily understood by an unread person. In digital marketing, we can also target our bodies by age, place, education, and region. Around 4.5 billion people use the internet all over the world, out of which more than 57% of people use the internet on mobile which can do at any time, now you must have understood how much its area is spread and why it is so important today. Digital marketing is the simplest and fastest way to reach customers for information about their services and goods.
Benefits of Digital Marketing
It benefits businesses of all sizes by accessing the mass market at a low cost. Unlike TV, radio and newspaper advertising, it allows direct marketing.
Reach- markets around the world – A website allows you to spread business to new markets and globally with just a small investment.
Lowest cost and traceable – A properly planned digital marketing campaign can reach the right customers at a much lower cost than traditional advertising tools. Previously where thousands of rupees were spent on news advertisements, the same for Facebook now. You can not only access your services and products to your customers by spending at least Rs 40 / day through advertising services. Rather, their response can also learn.
High conversion rate – If you have an e-commerce website, your customers are just a click away from purchasing. Unlike other means, for which people have to make phone calls, or visit a shop, digital marketing leads to the sale of services and products easily and quickly.
How to do Digital marketing?
How do we do marketing via the internet? For this many people think that they will read spending too much money but people do not know how many digital marketing assets they have, which they can spend very little or without spending any money. Some examples of which are:
Social media -You can advertise on the social media website at a low cost.
Making the video to Youtube.
The biggest advantage of digital marketing is that we get the response of our customers quickly so that we can improve our services and products according to the needs of the customers.