One of the most relevant questions that most new online businesses ask is “what is SEO?”. SEO or Search Engine Optimization is a set of several methodologies and practices that are required for generating quality traffic on the website to bring in more conversions and ROIs. SEO is a free and organic process that takes little to no investment. Apart from generating quality traffic, SEO also helps in building your brand and making way for brand recall when one searches for a relevant service on the search engine.
5 On-Page SEO Factors
Even though there are over a hundred SEO factors that you should consider while optimizing your website, there are five primary SEO practices that one should never abandon. Or else soon enough, the website’s search competitors will outrank the website in the search.
Here’s everything that we will discuss in this article –
- Keyword Research Analysis
- URL Optimization
- Optimizing Meta Tags
- Forming Backlines
- Content Creation & Optimization
Let’s begin.
1. Keyword Research Analysis
Keyword research is the process of finding relevant keywords – the ones that the user puts into the search engine to find a product or service suitable to your business when you target the exact keywords and catchphrases that the user searches, you would be able to display your website in front of the right audience and increase your chances of conversions.
2. URL Optimization
No one would want to read a URL that has several characters like %. #. _ and more. These URLs are not user friendly. Instead, your website URL should be optimized a way that it shows what the web page is all about. Using your primary keyword in the URL is often considered to be the best practice. You must always structure your URL with proper keywords to help your web page rank better in search engines like Google and others.
3. Optimizing Meta Tags
Meta Tags has four fundamental components that require proper attention – Meta Title, Meta Description, Meta Keywords, and Meta Robots Tag. Even though you can work on these components by yourself, it is recommended you take the help of a top SEO Agency that could take care of these technicalities professionally.
4. Forming Backlinks
Backlinks are the ultimate backbone of every website – they can either improve or reduce the rankings of a website in the search engines. Backlinks are often considered to be a token of authenticity that indicates Google to rank the website higher in the searches. Make sure you create your backlinks on good authority and relevant websites instead of indulging in low websites or else it could impact your rankings dramatically.
5. Content Creation & Optimization
No matter what, the content will always remain the king! No matter the enhancements that you do on your website, but if your website lacks content optimization, it will not give you the results you desire. Remember, the ultimate goal of every business website is to persuade potential customers to take your desired call-to-action. Keep your content relevant and useful, and it will surely benefit your website and your business.
CONCLUSION
Unlike popular belief, SEO is a continuous process. Considering the cut-throat competition in the online environment, the moment you loosen up on your SEO, your competing website will not take much time to replace you in the searches. You certainly don’t want that. This said it is better to hire a best SEO company in Delhi that could take on the work for you.
