Do you know the annoying question that children are sometimes asked – “Who do you love more, your father, or mother”?
So when we are asked what is the one most important tool in our system, we feel just like that. For us, they are all great instruments in their own right and together they become a winning marketing orchestra.
A landing page is a single web page that is set up in most cases in order to reach it from a link of various publications such as banners and links, Or by referring from printed or broadcast advertising material of one kind or another. The function of the landing page is to focus the visitor’s attention on a specific message and motivate him to continue the action of leaving details and even buying the product directly in addition. In any case, the purpose of the landing page is to make the visitor feel that he has reached exactly the product or service he was looking for. Often, a lack of focus on the site in general or on the landing page in particular can lead to a flood of information that will cause the visitor to leave the page and not perform the action that the advertiser expected to receive. The purpose of the landing page is to increase the conversion rate of the product bidder on the landing page (compared to the conversion rate from transactions on the site itself which is separate from the landing page). A home page on a website is usually not a landing page because a home page is a page that welcomes visitors to an entire site and presents the benefits to the visitor – but does not focus the information on one service or motivation for a specific action.
If you still insist with us a little more and ask which tool excels in terms of investment / benefit, we will have to admit that landing pages are one of the most effective tools in any marketing campaign; A successful landing page can bounce your number of conversions, help the campaign succeed and of course – translate to strengthening the brand value and therefore this is an element that is important to invest time and effort in.
The thing is, it’s not always easy to know where to start at all, or how to build the landing page in question and as with any creative process – a little inspiration can take you far (or at least far enough to finish the project on the best side).
So when you are looking for inspiration, do not be afraid to follow in the footsteps of others!
Here are 5 examples of impressive, beautiful and special landing pages that have a lot to learn from – not only in terms of design, but also in terms of internal division, content and motivation for action. We hope you find a lot of good ideas here that you can implement the next time you come to build a landing page with us , because in the end, there is nothing like learning from someone who knows how to do it right.
