You’ve probably seen popular creators and their brand sponsors hitting it big on YouTube. While brand sponsorship can definitely help yield exposure and profit, it’s not just for creator channels with millions of avid subscribers. It’s possible for smaller and newer channels to get sponsors. It’s a matter of knowing how to do it the right way. Here are a few tips to help you get started.
Build your YouTube audience
One thing that companies look for when searching for influencers to collaborate with is quality content. Make sure that your script and captions are grammatically correct. Misspelled words and unnatural sentence structures can influence the credibility and quality of your posts. You can use Grammarly or a free Grammarly alternative to check your content before posting.
If you are trying to catch the attention of brand sponsors, check your videos first. Are they of good quality? Do they seem like something a brand can benefit from? Do your videos captivate enough audience to help brands gain potential customers?
One way to check the quality of your content is to get feedback from your followers. These can be in the form of likes, shares, or comments. Insert a strong call to action at the end of your videos, encouraging viewers to leave a comment, hit the like button, or subscribe to your channel.
Research your niche and study your competition
It’s important to fully understand your chosen niche to make sure that you are able to put out content for the right audience. To learn more about your niche, you also need to study your competitors. Not only will you be able to get ideas for your target niche, but you will also be able to strategize better to stand out.
Website analytics tools, like Super Monitoring, can help you monitor the functionality and performance of your website. It makes sure that everything about your website is working properly. There are also tools that do the same for YouTube channels. YouTube analytic tools can monitor the performance of your channel, how your competitors are performing, and what’s trending in your niche.
Create a web portfolio
Brands should be able to learn about you, your channel, and how to get in touch with you. Create an online portfolio where you can share your story, share your best content, and more. You can even add valuable content on your website that falls under a wide range of niches, similar to that of Living Swag’s website. This way, brands would be able to see how versatile you are.
A good web portfolio is that of creator Sssniperwolf. It shows a brief background about her as well as lists of her top videos, her favorite games, photos of her best cosplay costumes, and even a list of her brand collaborations.
Another popular YouTube star is James Charles. His website contains his personal information, his top videos, a gallery of his pictures, and even updates about all his accounts on social network services. These web portfolio sites allow companies to see if a YouTuber is suitable for sponsorship or not.
Use stock footage to boost content
Out of ideas? Worry not. Adding stock footage to your content can help take them to the next level. Online video editors like Clipchamp provides a library of stock media that you can use to enhance your YouTube videos. Stock video clips can help you tell a story better without the extra hassle and cost of making the entire video from scratch. But make sure to keep the use of pre-made clips wisely. As much as possible, you should still aim for original content on your channel.
Convert top-performing content into sales pitches
Influencer marketing often involves brands that reach out to micro-influencers to help them market their products. But sometimes, YouTubers need to be the one reaching out to brands to let them know that they are interested in a collaboration. Use your best videos, the ones with the highest number of likes and positive comments, to pitch your interest to companies. Just make sure that your sales pitches are relevant to their products or services. Show your appreciation for their product and highlight what your channel can bring to the table.
You don’t have to be YouTube royalty to be able to earn from YouTube sponsorships. Even newbies and small channels can have the opportunity to help promote brands and to earn from it. These tips can help boost the online presence and credibility of creators, giving them the power to make brands notice and pay attention. If you are able to put out unique YouTube content and use a process to reach sponsors the right way, then brand sponsorship can really help you earn a lucrative profit.