With COVID-19 restrictions in the rearview mirror, research suggests that the construction industry is set to grow by 5.2% this year, with high year-over-year growth in most major markets.
If you’re running a construction business, this is good news—except that the increased growth can also mean increased competition.
Finding new clients, however, doesn’t have to be a process that eats away at a significant portion of your budget. It’s possible to generate free contractor leads with just a little time and effort—as long as you keep the right strategies in mind. Here’s what to know about how to find construction leads without spending a ton of money.
1. Create a Website
In today’s digital market, it’s essential to have a website—or you risk not getting found at all. A website allows you to direct traffic to one location for more information and contact details, and it’s also a great place to show off your skills, specialties, past work, testimonials, and more.
2. Invest Your Time in SEO
SEO, or search engine optimization, is what helps your website—and therefore your business—get found online. This tactic involves jumping to the top of the search engine results page through a range of smaller strategies, many of which you can implement yourself with a little research and tech skills.
3. Get Serious About Blogging and Emails
Blogging is not only a critical tool in terms of SEO, but it’s also invaluable in terms of attracting new contractor leads. By showing off your authority and skills—and by sharing and promoting your blog content online—you can answer your audience’s questions and show potential clients that you’re an expert worth partnering with.
In a similar vein, email newsletters do much the same thing, and as an added bonus, they give you a reason to capture potential clients’ email addresses. This allows you to show value in small doses by passing along tips, helpful ideas, industry trends, new projects, and more. When your readers are hunting for a pro to help them with their work, you’ll already be top-of-mind.
4. Market Your Business
This option isn’t free, but it is more affordable than most people imagine—and the huge ROI the right marketing campaign offers is hard to overstate. For best results, you’ll need to work with a marketing agency with expertise in acquiring contracting leads. For more info, check out this homepage.
5. Ask for Recommendations
Testimonials go a long way in building trust—but most clients don’t think to offer them unprompted. If you want to generate leads, ask your clients to recommend your services directly. Offer discounts for referrals, encourage followers on social media to share your posts, and consider sending post-project emails reminding past construction clients to write an online review if they’re satisfied with your work.
Be Prepared to Work for Your Construction Leads
At the end of the day, it’s possible to find free and affordable ways to generate more construction leads—but you’ll need to be prepared to put in some extra time and effort. However, tactics like ramping up your SEO and online content efforts can be great ways to encourage regular lead generation in the long term. You might be surprised at the far-reaching payoff for your efforts!
Looking for more tips to help you make the best of your business? We have the guides you need on the strategies that matter, so be sure to check out our other posts for additional insights.
