The E-commerce sector has visualized a drastic change after Covid-19. More and more businesses are shifting their businesses to E-commerce shops. People demand all kinds of services and products available at their doorsteps due to lockdowns and pandemic situations.
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Now, everything seems to be becoming normal. After vaccinations and govt regulations, offices, schools, and colleges are picking up. Amidst all this, a boom in the E-commerce industry hasn’t stopped. It is due to users’ habit of everything available in a click.
Many businesses saw unprecedented growth during and post-pandemic. Now, how can companies maintain their rankings on search engines? In times of increasing competition, SEO is the best savior! Let’s discuss more on this in detail.
The optimization strategies for E-commerce businesses after Covid-19
Every calamity brings learning opportunities along with it. It imparts lessons on how to survive with whatever we have. Similarly, coronavirus gave us insights on how to use SEO to embrace changes in the E-commerce industry. These are the best tips:
Mobile Indexing for global coverage
Do you know Google mobile phones constitute 90% of worldwide internet traffic? And the number is on the rise. Taking care of mobile users, Google launched mobile-first indexing in 2019. But, how can E-commerce online retail grab its benefits?
- Making a website responsive will ease website usage. Customers who want to look for more product information and buy commodities need not scroll unnecessarily and zoom in on the web page.
- Mobile websites must not block web spiders for crawling and indexing. For this, make sure there is no blockade in Robots .txt file.
Channelize voice searches for content management
The volume of voice searches is increasing day by day. The reason is, it easy to perform online shopping in Amazon Alexa and Google Home. People order while sitting in their relaxed positions.
Other than that, customers looking for takeaway options also opt for voice searches. Anyone can order their products online, like food items or retail items. And take their orders along to save the time of direct shopping.
A million-dollar question, how to achieve this? Voice search uses Natural language processing and voice-to-text conversion. Designing product pages that cover regional landmarks, user queries, local slang will improve your online visibility.
Otherwise, an E-commerce SEO agency can create suitable content as per your business requirements.
User experience is a determinant ranking factor.
User experience counts a lot for boosting online store marketing. Without taking into consideration users, SERP rankings won’t rise. So, these are the valuable ways:
Long-tail keywords
Using long-tail keywords on your web pages ensures is a fruitful method. It increases traffic on your website by decreasing competition. Further, it invites relevant customers to your website.
Page speed
Page speed less than 4 sec is a must requirement to have a minimum bounce rate. With increasing internet speed, nobody likes to wait. Additionally, higher page speed improves customer satisfaction and retention rate. Users can easily navigate the site.
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Artificial Intelligence for easy decision making
The importance of AI has increased manifold post-Covid-19. First of all, it provides a personalized experience to the customers. Further, you can track which customers left the shopping cart in between the purchase.
But, how is it possible? AI tracks user search history, previous purchases to make user-specific data. It includes user behavior, interests, demographics, and other information. Moreover, AI uses predictive analytics and algorithms to provide relevant results.
When search results match user expectations, it becomes easy to make informed decisions. So, investing in AI is the best investment. It aligns your web page with user intent.
Higher customer engagement with videos
With everyone sitting at home, the relevance of videos has increased multiple times. Videos provide both entertainment and information. E-commerce companies need to be innovative enough to better engage with their customers.
Why are videos liked the most? It makes static information lively. Music, subtitles, “how to use products,” animation, company stories: everything is available in one place. Marketers can spread videos across all platforms, namely:
- Website landing page
- Social media
- YouTube
- Short videos for advertisements
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Utilize a maximum of Zero-click results
Google is becoming smart enough to provide most of the information on search results. Due to this, users leave the search console with zero-click on any URLs.
But, how to nullify this effect? Raise the curiosity level of the visitors! And they want to know more about your products or services. It is possible when you provide rich and related information on:
- Metadata like meta description, valid URLs, and Title tags,
- Use schema markup using structured data or HTML coding.
- Get visible in “people also ask” by answering FAQs.
- Target featured snippets with precise long-tail question keywords, lists, and tables.
Conclusion
For takeaway, there is a lot hidden behind the SEO veil for E-commerce businesses. The need of the hour is to take consistent actions to bring fruitful results.
Proper utilization of personalized experience, voice search, and enhanced UX will lead your way. With time, you will see:
- Increase in organic traffic.
- Improvement in conversion ratio.
- Enhancement in reviews of worthy products and services.
