Nowadays, we see fewer pamphlets or hoardings of products as the Internet has given everyone an alternative to reach out to a huge number of customers in just a fraction of seconds.
Bulk SMS, also known as Bulk text messaging, Bulk Messaging, Business SMS, SMS software, or even Text message marketing, is a service that allows businesses of all sizes to send large quantities of SMS messages to different mobile phones through various mobile networks. It enables you to deliver the right message to the right people at the right time. Today customers are transforming faster than businesses and need quick and authentic information from businesses they interact with. Sending quick reminders can help you improve customers’ perception of your company. Through SMS marketing you can market new products and services directly through SMS and increase the purchase rate. You can always keep your customers up to date with the new product launches and offers and make them feel important. Whenever there is a customer service issue you can send direct alerts to your customers to avoid possible inconveniences. We hardly see pamphlets or hoardings of products these days, the Internet has given everyone an alternative to reach out to a huge number of customers in just a fraction of seconds.
You can even help advertisers to filter out your requirements by managing your settings. But looking the other way round with the companies point of view, this means many of the ad mails get automatically directed to the spam box or your ads are filtered out or lost in the cluttered digital world. One of the best tools that the companies are employing right now is Bulk SMS. These services are meant to give out bulk SMS giving out the required information to the target group to their respective handsets. This helps the company to resolve its problem. Now, they don’t have to worry about its ads ending up in the spam or getting ignored by the user due to the clutter.
Mobile marketing has changed the traditional ways of advertisements, now it is more user-specific and fast. Bulk SMS and Mass SMS have created a niche for themselves and the main reason is that on average, SMS messages nearly have a 98% open rate, which means there is only a 2% probability that the SMS is not read and apart from that it is also found that it takes approximately just 3 minutes to read them. Thus making them highly effective at reaching recipients quickly.
Bulk SMS enables us to send a large number of SMS messages to a broad audience at once. It is a powerful service to use in your business to deliver SMS messages safely, quickly, and directly to your customers worldwide. It is used to convey important information for promotional purposes. It is used by different types of companies such as media companies, enterprises, and consumer brands for a variety of purposes including entertainment, enterprise, etc. Bulk SMS are of two types:
- Transactional Bulk SMS – These SMS convey urgent or vital information to both DND and non-DND customers.
- Promotional Bulk SMS – These are used within 9 am to 9 pm only for promoting or marketing a product or service only to non-DND numbers.
With a bulk SMS portal, anyone can send personalized messages to an individual or a group of persons. It is over a decade now bulk SMS services are being used for marketing purposes and it is still going strong. It also helps new customers to know more about you. Bulk SMS service is an important tool for your business to market your brand all over the world.
